Our Story
MasteringProductAI is the premier product strategy consultancy helping forward-thinking companies transform their products with AI. Founded by Sohaib Thiab, we bridge the gap between product vision and AI implementation, delivering practical strategies that drive measurable business outcomes.
After leading product teams at companies like Booking.com, Foodics, and Eneco, Sohaib recognized a common challenge: while many organizations understand the potential of AI, few know how to effectively integrate it into their product strategies. This gap inspired the creation of MasteringProductAI.
Our approach is different from typical AI consultancies. We focus on business outcomes first, technology second. We help you identify the AI opportunities with the highest potential impact, develop practical implementation roadmaps, and build the internal capabilities needed to execute successfully.
Our Mission
We transform product strategies with practical AI solutions that deliver measurable business impact.
Our mission is to help product leaders navigate the complexities of AI implementation and deliver solutions that create sustainable competitive advantage. We believe that successful AI integration requires a balanced approach that addresses strategy, implementation, and capability building as an integrated whole.
Our Approach
Practical Expertise
Grounded in real-world product leadership experience, we focus on implementation, not just theory, with a proven track record across multiple industries.
Strategic Clarity
We cut through AI hype to identify true value, align AI initiatives with business objectives, and prioritize high-impact opportunities.
Measurable Impact
We focus on business outcomes, not just technology, with clear metrics and ROI frameworks that drive tangible results and growth.
Future-Ready Approach
Our adaptable strategies evolve with technology, building sustainable competitive advantage and developing internal capabilities for long-term success.
About Sohaib Thiab
Sohaib Thiab is a seasoned product leader with extensive experience at companies including Booking.com, Foodics, and Eneco. Throughout his career, he has led product teams through digital transformation initiatives, built and scaled high-performing teams, and delivered solutions that contributed tens of millions to top and bottom-line revenue.
Sohaib combines deep product management expertise with strategic AI knowledge, focusing on practical implementation and measurable business outcomes. He is also the author of the Mastering Product newsletter, where he shares insights on product leadership and AI strategy.
Connect with Sohaib on LinkedIn or subscribe to his newsletter.